Richard Goldman is currently the Executive Director of the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. A native Floridian and a graduate of the University of Florida, Richard Goldman is responsible for providing overall direction for maintaining and enhancing St. Johns County's success as a popular tourism destination. As executive director of the VCB, he supervises the organization's marketing, advertising, public relations and sales efforts funded entirely with tourist development tax dollars paid by overnight visitors to the county.
Prior go joining the VCB in December 2009, Goldman served as the senior vice president and chief marketing officer for Amelia Island Plantation where he was responsible for directing all of the marketing efforts for the 1350-acre resort. A past chairman of VISIT FLORIDA, the state's official tourism marketing organization, Goldman continues to serve on its Executive and Government Relations Committees. He is also immediate vice chair of the Florida Commission on Tourism and has served as a board member of the Amelia Island, Fernandina Beach, Yulee Chambers of Commerce.
Before coming to Amelia Island Plantation in 1998, Goldman spent 17 years with Ryder and Schild Advertising where he served as the vice president of marketing and research for more than 10 years. He also gained considerable experience as the agency's vice president of marketing and media services, as well as media director. He began his career in 1978 as a media planner with the marketing and advertising giant Ogilvy & Mather.
